Here is a storify of the top tweets, pics, links and comments from our Social Media for Good mini Barcamp held at the Mozilla London office.
You can also see a roundup at the Eppilogger page here:
There’s no such thing as a “perfectly optimized” page, but this infographic from Moz is a great resource, it is just one of the graphics from this post:
The entire post is well worth a read – even if some of it goes too deep or over your head anyone writing web content would benefit, the graphics do wonders for explaining things that are often difficult to grasp and there are really useful summary points for key takeaways:
“One important takeaway from this post should be that modern on-page SEO is about juggling competing priorities. In general, my recommended ordering of those priorities is as follows:
Create a page that is uniquely valuable to your targeted searchers.
If at all possible, make the page likely to earn links and shares naturally (without needing to build links or prod people).
Balance keyword targeting with usability and user experience, but never ignore the critical elements like page titles, headlines, and body content at the least.”
WordPress is a great way to get a website up and running for your charity and it is really easy to sort out your basic SEO requirements. This post is for people who already have a WordPress site up and running but maybe have not thought about their SEO or who think it is something difficult to sort out. I’m not going to pretend that fully optimising your charity site for search rankings fo all your keyword desires is an easy task ~ but I will tell you that making the first steps to vastly improving your ‘on-site SEO’ is very simple indeed, you don’t need to be a developer or an SEO whiz to sort it out all you (basically) need is one plugin.
This one > WordPress SEO plugin by Yoast
The fact that the plugin is all of the top 3 search results for ‘wordpress SEO’ should tell you something about it’s author.
This plugin will take care of, and automate, the basic must do tasks for improving your SEO. It also will give you some guidance on what to do at every step with the tour function that is included in the plugin.
On a basic level all you have to do is install and activate the plugin and go through the tour adding the settings suggested.
Plugins > Add New > search for wordpress SEO > select install now next to the top result (the one by Yoast)
For a full walkthrough to setting up the plugin step by step and with more detail around the whats and whys have a read of Joost de Valk’s tutorial on WordPress SEO (incidentally he is the guy who wrote the plugin).
Now this is not going to see you shooting to the number one spot for all your keywords (that will take a bit more time, bit more effort and a bit more know-how) but it step one – and step one is so much better than step zero. At the very least you should see a marked increase in your traffic and see your site rise up a fair few places in the old search rankings. Drop me a comment and let me know how you got on.
For extra info on SEO for charities and non profits please see:
What rebelmouse does in a nutshell is create a feed of your syndicated content. You add the accounts like twitter, facebook Tumblr instagram and then it will combine the content, fetching images and video from your links and display it in a ‘masonry wall’ ~ similar to Pinterest. You can then refine the rules that govern what is shared on your feeds, create extra, different, more refined or specific feeds and easily click-curate your current content. You then have an address like rebelmouse.com/yourname that you can direct people to that will display all these tabs like my example below. You could take this further by assigning a domain name of your choosing to your rebelmouse site or using the embed code feature to add dynamic, automagigally updating, social content in your sites and pages/ places around the web.
So, thats what it does – here are my top 5 reasons why your charity or nonprofit should be using it already:
Of course as with all of these sorts of things there is a premium service that will remove the ad but even in the free version you only get a promotional box for rebelmouse itself, there’s no ads for third parties or services that, without your control, could turn out to be slightly off message for your charity’s brand.
You just sign in with your charity twitter account, connect facebook, add any other networks and you are done – get the embed code from the embed tab to add it to your own site. You can alter the settings to include or exclude the type of content you want, for most organisations this may be enough but you can also use advanced filters to give you much more control over the content you are pulling in form services like Twitter and Instagram.
You actually don’t need to do any styling – the default scheme is really neutral too so it will fit in well with almost any branding. However if you did want to add a bit of a flourish you could choose from loads of other styles by clicking the design tab…
If you want to get really fancy there is a create your own theme option as well that will give you some help in creating your own CSS code to style it exactly how you want – here is the full how to
It’s great to be able to collaborate on content curation stuff, rebelmouse makes this a doddle you just go to your sites tab nd click invite by email or rebelmouse name, you can then add some people to help make your site brilliant and just click teh x next to them if they no longer need to be involved. Full (and better) instructions on inviting and managing admins are available on the blog
…and more features are being added all the time – last week they announced new feature enabling people to signup for email alerts from your rebelmouse page which I imagine could be really useful for a small charity with limited resources – it basically would create a newsletter for you without you having to do teh extra work in compiling and sending the email yourself.
You will find how to blog posts for all of these things and more over on the Reblemouse blog
I would love to hear about how you, your charity or nonprofit is using rebelmouse – do leave me a comment to share your experiences with others – feel free to (and please do) include a link to your site.
All the best – Crispin
This is a common story ~ you open up twitter to find loads of @replys and DMs saying:
“Did you get hacked? You sent me a weird DM”
“I’m not really the key demographic for counterfeit pharmaceuticals or online gambling but thanks for the heads up :)”
Or even worse:
“Hi, I clicked that link you sent me, no one was writing mean blog posts about me after all (phew) …but now I have a virus That deleted my entire phd :s”
Brilliant, you’ve been haacked and last night you sent a dodgy direct message to every. single. one. of your followers.
People choose stupid passwords, this is a given. Passwords like ‘password’ and ‘abc123′ regularly top the most common password polls even though a brute force attack (a program that just tries hundreds of combinations of letters, numbers and punctuation to guess your password) will likely try the top few thousand most used passwords before entering into a systematic trial of every combo. To put this into context if you used one of the top ten thousand passwords a brute force program like this – which I might add you can download pretty easily and for free – would be through your security in well under a second.
Obviously you don’t use a password like that – maybe you have a password substituting some numbers for letters – something like h0mAg3 which is pretty secure right?
Wrong, when people started using passwords like this the guys that make the hacking tools just upped their game and the capability to crack passwords like that was created, distributed and improved way quicker than it took for the message that password and abc123 are really bad passwords …and what we all ended up with was passwords that were difficult for us to remember but easy for computers to hack.
Infographics are great assets for your online presence, not only do they condense a great deal of information into a small space, they are more interesting than a report and they are VERY shareable. People are much so more likely to retweet, reblog. like or share an image than text and again even more likely again to do so with an infographic if you can put a key message into graphical format you are on to a winner.
Discover your own Slavery Footprint & then take action at www.slaveryfootprint.org.
Here is a list of twitter chats – the original post is aimed at Social Media and PR professionals and if you are running your charity’s blog and twitter or even just contributing the odd blog post then that is exactly what you are (even if you don’t get paid).
Some of these chats are well worth a look but being dominated in the US a lot of them happen at 2 in the morning, which is not ideal. I picked out these two as being particularly relevant to the third sector ~ and occurring at a sensible time of day:
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