This website ‘Digesting Science‘ is a shining example of using interactivity well. The aim of the site is to tell young people all about Multiple Sclerosis in a simple and fun way and I think you’ll agree it totally smashes those aims. Often (IMO) interactivity can be forced on a site losing the message or some educational value along the way – I think designers and creatives can tend to think in slightly abstracted terms which, while beautiful and easy to reason and justify at a pitch, sometimes do not translate well to activities that actually promote learning and deliver messages. When your creative team or agency show you something that looks amazing and beautiful – remember to ask yourself if it still does the job.
This site I believe has absolutely cracked it looks amazing, interactivity is not forced, the flow of information and navigation is easy and obvious, calls to action are prominent and reactive – take a look for yourself and let me know your thoughts in the comments.
Digesting Science is a website and set of activities to improve your knowledge and understanding of MS so we can all ask questions about what is happening inside the body of someone with the condition.