WordPress is a great way to get a website up and running for your charity and it is really easy to sort out your basic SEO requirements. This post is for people who already have a WordPress site up and running but maybe have not thought about their SEO or who think it is something difficult to sort out. I’m not going to pretend that fully optimising your charity site for search rankings fo all your keyword desires is an easy task ~ but I will tell you that making the first steps to vastly improving your ‘on-site SEO’ is very simple indeed, you don’t need to be a developer or an SEO whiz to sort it out all you (basically) need is one plugin.
This one > WordPress SEO plugin by Yoast
The fact that the plugin is all of the top 3 search results for ‘wordpress SEO’ should tell you something about it’s author.
This plugin will take care of, and automate, the basic must do tasks for improving your SEO. It also will give you some guidance on what to do at every step with the tour function that is included in the plugin.
On a basic level all you have to do is install and activate the plugin and go through the tour adding the settings suggested.
Plugins > Add New > search for wordpress SEO > select install now next to the top result (the one by Yoast)
For a full walkthrough to setting up the plugin step by step and with more detail around the whats and whys have a read of Joost de Valk’s tutorial on WordPress SEO (incidentally he is the guy who wrote the plugin).
Now this is not going to see you shooting to the number one spot for all your keywords (that will take a bit more time, bit more effort and a bit more know-how) but it step one – and step one is so much better than step zero. At the very least you should see a marked increase in your traffic and see your site rise up a fair few places in the old search rankings. Drop me a comment and let me know how you got on.
SEO for Charities
For extra info on SEO for charities and non profits please see: